DOMO Chemicals

Our branding video

In 2019, DOMO unveiled a refreshed logo and its new company signature: caring is our formula. These words reflect our ambition and guide our actions and demonstrate what drives us.

Caring is our formula to engineer solutions that decisively contribute to changing the world, sustainably and for the better.

Our brand promise: Becoming a solution designer and developer, tailor-made with a positive environmental impact.

DOMO creates materials the world relies on every day. Our high-tech polymers are used in nearly every area of modern life and in a wide range of industries: Automotive, construction, healthcare, cosmetics, energy, electronics, sports and leisure.

But we don't just produce materials. Together with our partners and customers, we're taking big steps to tackle a fundamental challenge: Shifting towards a Circular Economy. To achieve this bold goal, we're innovating efficient ways to close energy and material cycles, pushing the boundaries of what is possible with polymers.

A strategic shift

Today, the need to make practices more responsible and to rethink plastic materials is a central issue. Aware of the urgency, Domo is undertaking an ambitious strategic shift: from a supplier of standardised plastic products to a designer and developer of customised solutions with a positive environmental impact.

DOMO, a fluid brand

We worked with our Branding agency Pixelis to transform the company at the heart of its new challenges, to reposition the brand and give it new impetus. We imagined an organic, fluid and systemic identity that expresses the time ahead of the reality of change. The graphic system and the reorganization of the communication tools carry Domo's ambition to all points of communication. 

Scope of mission

Brand platform - Global identity - Graphic charter - Digital platform - Publishing - Head office signage - Architecture and experience stand K 2019.

Our brand

Change of logo

old brand

domo: the strength of chemicals

Until October 2019, DOMO presented itself as a nylon 6 player through an oval logo. After over 20 years in existence, both the oval shape as well as the small letters represented an outdated design and layout. The "strength of chemicals" signature reflected DOMO's previous business ambition of providing chemicals and resins to customers while neglecting the company's increasing commitment to sustainability and innovation. 

new brand

DOMO: caring is our formula

The new logo conveys what DOMO stands for: in motion but still focused – ambitious but flexible – modern and global – attractive. We also developed a more impactful blue as a deeper version. "Caring is our formula" reflects our caring belief and embodies DOMO's main difference – the quality of relationship, to our employees and to our customers, all our stakeholders – and our way to consider the future summarized into the « care » concept.

Linkedin banner 2
booth k show 2019
Friedrich Neumann
mega trends visualisation
Linkedin banner

caring
is our formula

Caring is our formula – and formulating solutions that strike the right balance between people, planet, products and profit is our way to do business.