Lifestyle
In these globalized and digitally connected times, lifestyle choices are more personalized and diverse than ever. Consumers want products that suit their precise needs, and they don’t want to be left waiting. Homes, stores and factories are being outfitted with advanced aids, and even our clothes are increasingly high-tech. This technology-enabled lifestyle transformation depends to a large extent on robust, flexible and lightweight engineering materials.
PERSONAL DESIGN AND SMART HELPERS
Customized wish fulfillment on the fly
For today’s lifestyle products, it is no longer enough to offer one size fits all. Customization and personalization provide a way to stand out from the crowd, and virtual fitting rooms, attentive algorithms and 3D printers are set to make even the most unique whims a reality. As for delivery, self-driving vehicles and package-carrying drones will take the lead in providing faster distribution for consumers, while in households, digital aids and robotic servants will take on menial tasks. None of this would be possible without engineering plastics.
EXPERIENCE, ATHLEISURE AND AUTOMATION
Consumer convergence
Besides a desire for personalized self-expression, today’s consumers expect an ever more immersive experience. To attract their interest, stores may become virtual theme parks with augmented reality features and other digital diversions. The focus on experience and comfort is reflected in fashion, where athleisure blurs the lines between casual and athletic wear. The hidden foundation for our more customized, convenient and experience-rich lives will depend on "industry 4.0,” with its connected networks of automated supply chains and production lines. Much of this foundation and its new and exciting lifestyle complements are enabled by engineering polymers.
DOMO SOLUTIONS
The stuff that modern lifestyles are made of
DOMO’s innovative and sustainable portfolio makes lifestyle choices easy – and the resulting products a sure fit. The lightweight, conductive, flame-retardant and 3D-printable engineering plastics for the many digital devices transforming our lives are made from TECHNYL® polyamides. And the robust, flexible and lightweight products for sports equipment, consumer goods, and personal technology that help us more fully enjoy our lifestyle choices are also made possible by DOMAMID® and STABAMID® virgin resins and TECHNYL® compounds.
