Our strategy
At DOMO, we take a holistic approach to building a high-performing company and have defined clear objectives to create value for all our stakeholders. We want to become a benchmark for engineered materials among the global top tier of our industry. Our purpose, vision and mission are supported by focused objectives and financial targets, driven by our four-pillar strategy:
Portfolio optimization
Portfolio optimization means that we have weighed our activities and prioritized those with the largest success potential. We continue to focus even more on Engineered Materials while strengthening our position in growing regions. We optimize our polyamide value chain to serve key markets.
Innovation
Innovation underpins our efforts in product and application development and research. It also undermines our confidence that TECHNYL® will provide a solution to any application need in the future.
Operational excellence
Operational excellence means doing everything with excellence; from how we produce, how we drive Innovation, how we sell our products and how we service our customers and our employees.
Sustainability
Sustainability directly relates to our Mission of engineering polyamide solutions that contribute to changing the world, sustainably and for the better. DOMO Beyond is our roadmap of innovative projects to deliver on our sustainability targets. Building networks with all stakeholders is the answer to major environmental challenges. This ensures that our business grows in an eco-friendly way.
Our entire strategy is underpinned by two essential factors:
Our people and culture
Our people and culture gives us a platform from which to operate as a successful and attractive business. In line with our sustainability strategy, being a Responsible Employer is not only a commitment to our employees but also a direct connection with our values. Fostering talent and ensuring the well-being of our workforce is essential for sustainable growth.
As a fundamental pillar of our strategy, we provide a safe and inclusive working environment that encourages personal and professional development. Safety remains our license to operate.
Digitalization
As the second essential factor, digitalization means our mission to establish an integrated IT landscape that can respond to our business needs in an accurate, efficient and automated manner. Digitalization also means to provide unique platforms such as the DOMO’s SERVICE HUB to enable manufacturers to innovate quickly and keep ahead of the competition in fast-changing markets.